GumGum, the contextual-first technology leader transforming digital advertising, today announces the appointment of Matt Coote as the new Country Manager for Australia, effective immediately.Â
In this pivotal role, Coote will be responsible for leading the sales team, guiding effective cross-functional strategies, and expanding GumGum's footprint in Australia. Coote's focus will include driving revenue, strengthening relationships with agencies and clients, and representing GumGum at key industry events. He will also oversee trading deals, ensuring consistent value for partners and clients alike.
Coote brings over 13 years of experience in media across TV, digital, and social platforms. Most recently, he spent the last eight years at Snap Inc., where he was one of the founding members of the ANZ team. During his tenure, he advanced through key roles, including Head of Agency Development and ultimately Head of Sales. Throughout his career, Coote has successfully led high-performing teams at both local and global levels and has received multiple accolades, including the prestigious B&T 30 Under 30 Award for Media in 2016.
“I have had the privilege of working in roles that prioritise innovation and technology, which aligns perfectly with GumGum’s commitment to driving progress in digital advertising. Supporting industry organisations like UnLtd has always been important to me, and this year’s AdLand Bail Out event was especially meaningful. My focus is on achieving both personal and team success, and I’m excited to work closely with the GumGum team on impactful initiatives ahead,” said Coote.
“We’re excited to welcome Matt Coote to GumGum. His deep expertise and dedication to cultivating a strong team culture make him an excellent addition to our team,” said Niall Hogan, General Manager for JAPAC at GumGum. “The energy and perspective Matt brings, along with his focus on fostering cross-market collaborations will be invaluable. By partnering with stakeholders across the company, we believe Matt will refine our strategies and drive impactful results in this market.”
Coote has a deep passion for emotional intelligence and building strong relationships, drawing insights from leaders like Jay Shetty and Brené Brown. A dedicated fan of the Geelong Cats and Canberra Raiders, he brings that same team spirit to GumGum. Coote manages the demands of his career while maintaining a strong commitment to family, valuing the contributions of advocacy groups like The Village that support working parents in the media. “Relocating to Newcastle was initially the plan, but that’s on pause for now—so you’ll be seeing plenty of me in Sydney,” Coote shared.
