"GumGum's high impact units have consistently delivered results above benchmark, so we were eager to test the new Hang Time unit. Our initial test generated engagement twice as strong as the current units we are running, and we are now including it in multiple plans globally going forward."
Hang Time
Hang Time
Entire Campaign
The Los Angeles Tourism & Convention Board (LA Tourism) is dedicated to promoting Los Angeles as a premier travel destination. Their goal was to increase awareness and engagement with their audience, aiming to capture attention in a way that resonates with potential visitors.
To accomplish this, LA Tourism sought an innovative solution to stand out in a crowded digital environment, with a goal to drive higher engagement, awareness and click-through rates while effectively communicating the appeal of Los Angeles.
Using GumGum’s contextual targeting, we identified ideal placements—such as events, attractions, and sports content—that naturally aligned with the interests of potential visitors to display LA Tourism’s message.
To catch travelers' attention, we used our proprietary Hang Time ad unit—an immersive format crafted to maximize user interest and activity. Hang Time’s dynamic, user-focused design kept LA Tourism’s ad on screen as users interacted.
To further boost LA Tourism’s message, we complemented the Hang Time ad units with impactful Desktop Skins and In-Screen Expandable Video ad units.
LA Tourism saw impressive results from GumGum's campaign, demonstrating both the effective and engaging power of high-impact creative ad units.
The Hang Time units were the heart of the campaign, driving the greatest interaction with potential travelers, boosting the campaign’s KPIs all the way around.
With GumGum’s Creative Attention Tracker, we pinpointed which parts of LA Tourism’s Hang Time creative captured the most attention and drove engagement, driving results that exceeded GumGum’s Hang Time performance benchmarks.
GumGum's high impact units have consistently delivered results above benchmark, so we were eager to test the new Hang Time unit. Our initial test generated engagement twice as strong as the current units we are running, and we are now including it in multiple plans globally going forward.
GumGum's high impact units have consistently delivered results above benchmark, so we were eager to test the new Hang Time unit. Our initial test generated engagement twice as strong as the current units we are running, and we are now including it in multiple plans globally going forward.
GumGum's high impact units have consistently delivered results above benchmark, so we were eager to test the new Hang Time unit. Our initial test generated engagement twice as strong as the current units we are running, and we are now including it in multiple plans globally going forward.
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