GumGum CEO Phil Schraeder hosted an insightful panel discussion at the MMA CEO CMO Summit 2022. His talk focused on the importance of capturing consumer mindset, advancements in contextual targeting, the emergence of new digital environments.
Suns out, gums out. After months in pandemic lockdown, restrictions have eased and consumers are ready to spend. No one in the marketing industry is breathing a bigger sigh of relief than out-of-home networks.
Third-party Cookies—a friendly word for the bits of data used to track consumers' behavior while they browse the internet—are on their way out. According to a January blog post, Google plans to "phase out support for third-party cookies in Chrome…within two years." Given Google's dominant position, with control over roughly 90% of the global search market, this amounts to a death sentence for third-party cookies as we know them.
